PubNative obtains all tangible and intangible assets that are serving the development division and takes over the development and product teams of TVSMILES. It thereby gains a well-coordinated team with more than 6 years of experience in the mobile industry. The new team’s expertise focuses mainly on the fields of analytics and operations and it will further strengthen PubNative’s platform capabilities in the area of monetization for its partners’ applications.
The assets will enable PubNative to further accelerate its expansion into the video and rewarded video sectors, representing an important milestone in the monetization of mobile games and leading to strong synergies with MGI gaming companies in the future.
The purchase price is in the six-digit range. The parties have agreed not to disclose the exact amount.
Remco Westermann, Chairman of the Board of MGI: “With the acquisition of the TVSMILES development department by our subsidiary PubNative GmbH, we are once again selectively supplementing the company and product portfolio in the Media and Advertising segment while strengthening the synergistic effects between the gaming and media segments. We are proud to welcome further state-of-the-art know-how to the MGI group and look forward to further spearheading the development of mobile and connected TV.”
About Media and Games Invest plc:
Media and Games Invest plc, MGI, is a fast and profitably growing company focusing on a "buy, integrate, build & improve" strategy through organic growth and acquisitions in the media and games markets. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. The most important investments include gamigo AG, a fast-growing gaming and media company, ReachHero GmbH , a leading influencer SaaS platform, Applift GmbH , a leading media company specializing in mobile advertising, and Pubnative , an SSP platform for mobile advertising. Media and Games Invest is listed on the Frankfurt Stock Exchange and on XETRA.
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Media and Games Invest plc
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