Media and Games Invest SE: Acquisition of Match2One, a Sweden based self-serve programmatic advertising platform

• Match2One ("M2O"), a fast-growing self-serve programmatic demand side platform with a technically advanced user interface and focus on e-commerce and SME’s, is acquired by Verve Group, MGI’s media segment further completing its technology stack.
•  M2O's platform is just at the beginning of its journey with still very limited international focus. As part of Verve Group, a fast international roll-out and scaling is expected. Moreover, strong synergy opportunities with MGI’s gaming segment exist by e.g., enabling gaming in-store promotions.

Match2One was founded in 2015, is based in Stockholm, Sweden and has a team of approximately 25 employees. Over the years, the company has developed a very easy to use self-serve e-commerce platform for small and medium sized enterprises (“SME”). The Match2One platform is accretive to Verve Group’s programmatic vertical full stack offering, adding a demand side platform for SME’s to the technology stack. While Match2One, due to its limited financial resources, has only launched its platform in a few countries, Verve Group will now, after integrating the Match2One platform into the offering, further internationalize the platform and push partner acquisitions forward.   

Match2One’s self-serve programmatic advertising platform is very scalable. With an easy-to-use interface, that Verve Group’s management believes is unique in the industry in terms of functionality and efficiency, M2O's offering is aimed directly at marketing teams of medium sized and small advertisers, also including e-commerce features. So far, most focus was on the Swedish market, representing app. 50% of revenues. The integration into Verve Group is expected to significantly accelerate the global roll-out. In addition, M2O has a well-filled product roadmap that can be leveraged much faster by using synergies with Verve Group.

Match2One’s platform enables marketing teams to independently execute programmatic user acquisition campaigns without relying on external partners. This also makes the platform  a perfect fit for the games sector, with its large number of medium-sized publishers whose success depends on efficient user acquisition. Also, the capabilities of Match2One’s platform for promoting e-commerce, will enable game companies to directly promote items in their in-game stores.

After connecting Match2One to the platform, it is expected that Match2One will show substantial growth from 2022 onwards. The management of Match2One is committed to stay on board. The transaction was signed and closed today.

Remco Westermann, CEO: “With Match2One, we were able to complete our fifth acquisition this year. The technology is very accretive and strengthens our demand side. We like the team and see a lot of growth potential as well as also expecting strong synergies with the gaming part. Match2One is expected to support our growth from 2022 onwards.”

Mikael Kreuger, CEO, Match2One “We are very excited to join Verve Group and their rapid advances in the ad-tech space. It means we’ll unlock synergies and access a global market space that will allow us to realize the full scalability of the platform. We see this as a natural step in our goal of equipping SME's worldwide with access to a self-serve programmatic advertising platform, across a multitude of marketing channels.”

Responsible parties

The information in this release has been made public through the agency of the responsible persons set out below for publication at the time stated by MGI's news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.

For further information, please contact:

Sören Barz
Head of Investor Relations
+49 170 376 9571
[email protected], [email protected]
www.mgi-se.com

Jenny Rosberg, ROPA, IR contact Stockholm
+46707472741
[email protected]

Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, IR contact Frankfurt
+49 69 9055 05 51
[email protected]

About Media and Games Invest SE

Media and Games Invest SE is a digitally integrated games and media company with main operational presence in Europe and North America. The company combines organic growth with value-generating synergetic acquisitions, demonstrating continuous strong, profitable growth with a revenue CAGR of 78% (2018 – LTM Q2’21). Next to strong organic growth, the MGI Group has successfully acquired more than 30 companies and assets in the past 6 years. The acquired assets and companies are integrated and amongst others cloud technology is actively used to achieve efficiency gains and competitive advantages. The Company's shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has a secured bond that is listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market as well as an unsecured bond listed on the Frankfurt Stock Exchange Open Market.

The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; [email protected], +46-8-528 00 399.

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