The app monetization ecosystem has seen significant progression over the past couple of years with the switch to in-app bidding, with in-app revenues growing by nearly 45% in the last two years. Open Bidding allows demand partners to compete for inventory in a single auction with real-time, server-to-server bidding. The partnership ensures publishers can connect to and access premium demand on in-app bidding platforms of their choice, while offering demand partners equal access to 100% of a publisher’s in-app inventory.
“Neutrality, transparency, and reliability are the core tenets of our marketplace. Google’s Open Bidding platform offers improved monetization options to publishers, and unrestricted access to high lifetime value (LTV) users to demand partners,” said Aviran Edery, SVP Marketplace at Verve Group. “Democratizing access on both sides of the advertising ecosystem is key, and we are excited to partner with Google in our efforts to build a neutral marketplace.”
For global publishers, Open Bidding introduces a new point of entry to access Verve Group’s marketplace, combining the best of Google’s monetization technology with Verve Group’s robust ad serving capabilities. Demand partners will have access to a large volume of premium placements from thousands of leading apps monetizing on the Google Open Bidding platform via the Verve Marketplace. This will help demand partners diversify and scale their ad spend on both brand and performance goals, while increasing campaign reach and performance.
Looking ahead, app developers will also soon be able to layer their inventory with rich contextual signals through Verve Group’s proprietary privacy-first targeting solutions, which will be available to demand partners on the Verve Marketplace. This signals yet another milestone for the company as it doubles down on future-proof advertising solutions in preparation for a world without device identifiers.
To learn more about the integration with Google Open Bidding platform, contact Verve Group.
About Verve Group (www.verve.com)
Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).
The information in this release has been made public through the agency of the responsible persons at MGI set out below for publication at the time stated by MGI's news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.
For further information, please contact:
Jenny Rosberg, ROPA, IR contact Stockholm
Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, IR contact Frankfurt
+49 69 9055 05 51
About Media and Games Invest SE
Media and Games Invest SE (“MGI”) is an advertising software platform with strong first party games content. MGI’s main operational presence is in North America and Europe. The company combines organic growth with value-generating synergetic acquisitions, which has demonstrated continuous strong profitable growth with a revenue CAGR of 77% (2018 –2021). Next to strong organic growth, the MGI Group has successfully acquired more than 35 companies and assets in the past 6 years. The acquired assets and companies have been integrated and amongst others cloud technology is actively used to achieve efficiency gains and competitive advantages. MGI is registered as Societas Europaea in Malta (registration number SE 15) and its shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has two secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market.
The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; [email protected]